McDonalds

This work was planned for over a month. The idea is that when a transparency slides on top of a printed piece of paper. A 4 frame animation (Burger-Fries-Soda-Logo) can be seen through.   This ad was taken in one shot, no animation, no editing. Sadly this piece didn’t make it to the finals but it was fun and challenging to create. As the preproduction has to be mathematically perfect for this to work and get the “magic” illusion of movement.