Project Overview

Role: UX designer leading the app and responsive website design from conception to delivery.
Duration: December 2022
Responsibilities: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, determining information architecture, and responsive design.

The product

WaterRoot is an organization focused on sustainability that needed a digital platform to help the community water trees and plants. The platform is aimed at college students and adults who are concerned about the climate crisis and want to help create greener communities.

The problem

The climate crisis is jeopardizing the trees wellbeing. In the last year, the city lost 20% of its trees as a result of the increase in temperature and the reduction of humidity and rainfall.

The goal

Design an a digital platform that allows citizens to get to know the tree species in each neighbourhood and commit to watering them.

Understanding

the user

  • User research
  • Personas
  • Problem statements
  • Competitive audit
  • Ideation

User research: summary

Using WaterRoots’ data on trees, I developed interview questions and conducted user interviews. Most participants expressed concern about trees dying from lack of water but didn’t take action. However, research findings indicated that users would be willing to help water public trees and plants if they had access to a simple, user-friendly tool.

Persona: Cam

Problem statement

Cam is a working mother who wants to help take care of the environment, she gets frustrated when trees around her neighbourhood die of thirst.

Competitive Audit

An audit of a few competitor’s products provided direction on gaps and opportunities to address with the WaterRoot app.

Ideation

I did a quick ideation exercise to generate ideas for addressing gaps identified in the competitive audit, focusing specifically on plant watering and map location. While this was my initial priority, I later expanded the design to include key sections like Feed, Tasks, Community, and Profile to create a more engaging and holistic user experience.

Starting

the design

  • Digital wireframes
  • Low-fidelity prototype
  • Usability studies

Digital wireframes

After ideating and drafting some paper wireframes, I created the initial designs for the WaterRoot app. These designs focused on delivering personalized guidance to users to help water plants in their communities.

Low fidelity prototype

To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of viewing an item about to expire and using it in a recipe.

Refining

the design

  • Mockups
  • High-fidelity prototype
  • Accessibility

Mockups

Based on the insights from the usability studies, I applied design changes like creating a reminders dedicated screen and providing a clear flow to marking a plant as watered.

Explore Flow: High-Fidelity Mockups for Watering Adopted Plants

The following mockups highlight the Explore section , the heart of the app, where users land upon opening. Featuring an interactive map, Explore allows users to discover nearby plants and trees in need, filter by type, and quickly access their daily watering tasks. Designed for effortless navigation, this section encourages users to take action while staying connected to their green initiatives.

App Experience Overview: Feed, Tasks, Community, and Profile

These high-fidelity mockups showcase key parts of the app experience. Feed connects users through posts and friendships, Tasks tracks watering goals, Community fosters engagement with challenges and events, and Profile highlights user impact with badges and adopted plants—all designed to make caring for the environment simple and rewarding.

1

Feed

The Feed enables users to stay connected through posts, add friends, and share updates while receiving notifications
2

Tasks

The Tasks section keeps users motivated with weekly goals, real-time progress on trees watered, and easy logging of new waterings. It also provides guidance with a 'Trees to Water Today' section, an upcoming watering schedule, a personalized watering plan, and nearby plants in need of care.
3

Explore

The Explore section integrates an interactive map where users can filter by trees, plants, or plants in need, with quick access to their daily watering list. Users can log water amounts directly into the system, ensuring efficient plant care
4

Community

The Community section brings people together with challenges, events, sustainability tips, and friend-making features. Users can explore challenges with details such as dates, participants, locations, targets, rules, and badges, as well as track past challenges.
5

Profile

The Profile section showcases user achievements, including badges, recent activities, adopted plants, care tips, and settings.
6

Surprise and Delight

To enhance the experience, delightful illustrations of clouds, trees, and plants are woven into the UI, adding warmth and personality to the design.

High-fidelity prototype

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.

Accessibility considerations

1

Clear labels for interactive elements that can be read by screen readers.

2

Initial focus of the home screen on personalized recommendations help define the primary task or action for the user.

Responsive Design

  • Information architecture
  • Responsive design

Sitemap

With the app designs completed, I started work on designing the responsive website. I used the WaterRoot sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience across devices.

Responsive Designs

The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.

Going Forward

the design

  • Takeaways
  • Next steps

Impact

Users shared that the app made them aware of their environment and motivated to help. One quote from peer feedback was that “the WaterRoot app helps bring caring about the environment to a personal level in a way that’s easy and engaging.”

What I learned:
I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful. .